Most of the popular morning newspapers in Japan hold files of inserts in the middle almost every day. They are from all kinds of shops like the neighboring department stores, drug stores, grocery stores , car dealers, real-estate companies, gyms, community colledges--- all sorts. It's really fun to check one by one to know what is going on at each store. These newspaper inserts are full-colored and very eye-catching. The one I never miss among them is from the Takashimaya Department stores and another is from Tokyu-hands which deal with daily goods from stationery to DIYstuff. Checking these ads in the morning over a cup of coffee after I finish some chores is one of my favorite past time. What about the newspaper you subscribe? Does it hold paper inserts? Are they good enough to draw your attention?